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What Am I for Monday 8/11/14

Posted By Jeff Lakaszcyck 7 Years Ago
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Jeff Lakaszcyck
Posted 7 Years Ago
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Rocket Scientist

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This truck was built for rough treatment. Emblem removed. Photo from Dan Souday.

http://forums.justoldtrucks.com/uploads/images/f6d9b681-dfcd-4787-84a0-84fb.jpg

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Warren Richardson
Posted 7 Years Ago
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5th Direct

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Ward LaFrance Commercial
tamangel
Posted 7 Years Ago
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Third Gear

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Agree w/ Warren.. Ward LaFrance

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clyde318
Posted 7 Years Ago
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6th Over

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I'll third it. Ward - LaFrance
autocarjim
Posted 7 Years Ago
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Third Gear

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Ward LaFrance
Jeff Lakaszcyck
Posted 7 Years Ago
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"Treat Me Rough, I Like It" sounds like a pretty recent advertising slogan, but it was actually used in 1920. Ward LaFrance was not afraid of the rough stuff, even though they had only been building trucks for two years when this ad came out. Warren had this 1st. Thanks to Dan Souday for this neat old ad.
http://forums.justoldtrucks.com/uploads/images/2393cbc5-4ea0-42a0-91ef-d9dd.jpg

http://forums.justoldtrucks.com/uploads/images/a78b7a73-9b3a-49b7-b678-307b.jpg

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